At my job that pays the bills, we are always on the hunt for creative ideas to get our clients noticed. One the coolest things I’ve recently discovered? Projection mapping.
At first, I saw a cool video for Samsung on the side of a church-like building and then, this video from Ralph Lauren just blew me away.
The Official Ralph Lauren 4D Experience - New York from Ralph Lauren on Vimeo.
It starts out a little show and then that runway show will just blow your mind. It gets a little long – just make sure that you see the polo players. Wow.
So what is projection mapping? According to the VideoMapping Blog, it’s a “new projection technique that can turn almost any surface into a dynamic video display.” And boy, does it! If you have a few minutes, you should also check out this Hot Wheels Video!!
In the words of my dad, “Neat.”
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