In PR, in almost every brainstorm, someone tosses out “Sample at Fashion Week,” or “Have a party during Fashion Week.” If the idea makes it into a plan, clients never buy into it. Three of the items I've listed below are smart, creative and awesome ways to incorporate your brand/company into the Fashion Super Bowl.
Here are some of the things from the past two weeks that I am loving.
· There’s No Place Like Home: Next year, The Wizard of Oz turns 70. To celebrate the anniversary, Warner Bros and Swarovski partnered with a number of designers like Betsey Johnson, Christian Louboutin and Gwen Stefani, to recreate Dorothy’s ruby slippers. A posh party for the shoe-obsessed took place on the eve of Fashion Week to debut the shoes – which will be on display at Saks Fifth Avenue through Sept. 14th. The shoes will then be auctioned off with the proceeds benefiting the Elizabeth Glaser Pediatric AIDS Foundation. This reminds me of the time I donned the red bling shoes to play the part on a homecoming float where I earned the nickname “Drunk Dorothy.” That’s another story.
· Where’s Waldo: Props to the PR agency that represents the “Where’s Waldo” books. For the brand’s 21st anniversary, they placed Waldo at all the fashion events. To the left, Waldo takes in the Charlotte Ronson show. Waldo popped in the audience of a number of shows.
· Fancy Feet: In other shoe news, Havaianas just became a brand favorite of fashionistas walking around all week in 6-inch stilettos. The flip flop company gave out free customizable shoes. Seriously, I know flips may be a fashion faux pas is certain situations (ah hem, you don’t wear them to the White House Northwestern Lax Team), but flips have kept me going in bars and weddings by giving my feet some relief.
· Always in Fashion: The real trends coming out of the week are skirts, color and one-shoulder dresses. Oh, and another trend – the models are “bigger.” When I say bigger, I mean size 2-4 rather than all zeros! Looking at all of the pics from the shows, my clear favorite attires were from Lela Rose, Phillip Lim (of course), Project Runway and &&. I love the looks below.
From left to right: Peter Som, Lela Rose, Herve Leger, Monique Lhuillier and Philip Lim
(Sources: wireimage.com, gettyimages.com, mbfashionweek.com)
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